Cloudlife started out as an idea for users to have access to a quick booking app for everyday services. Marius van Straaten, co-founder of Bitcube, was the mastermind behind this innovative concept.


  • App Design
  • UI/UX

In the media


UI/UX Design
Project Management
Brand Implementation


Adobe XD, Adobe Illustrator, Adobe Photoshop, Google Docs


iOS, Android

The Challenge

Marius saw an opportunity to make the task of booking services easier. The first version of the app was created and released, but was put aside for a while. Once it was decided to once again focus on the app and the opportunities it can open, we were asked to revamp the app’s structure, add a few features, and restyle it to create a better overall user experience. Creating an online marketplace for services that was both visually appealing to the intended target audience, and also offered the necessary features was the main goal to reach when we started working on Cloudlife.

Our Solution

The initial build of the app was evaluated and the features that were kept/improved included the ability to view service providers, view services with pricing, and make a booking. Carousels for viewing new/promoted services, map integration, and global search functionality were added.

We mapped out the basic user flows and compiled the app wireframes to help visualize how all the features will come together. The layout of existing elements were revisited and improved while the Cloudlife brand was updated a bit for a more contemporary look that works better in the current market.

Key Features/Objectives

End-users should be able to:

  1. Search for a service/service provider
  2. See reviews & ratings
  3. View real-time availability of service providers
  4. Book an appointment
  5. Receive reminders

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